Tony Watkins - General Director, Electronic Arts Russia

“Video Games – The threshold of a new era”

Tony has vast experience centred around strategic development of businesses & brands with some creative input/ talent to support this – including Lavazza Coffee, Tetley, Red Bull, Russian Standard Vodka and Dirol to name a few.

Over the past nine years this has been focused on building a team and successfully developing business for EA on the Russian market - particularly focused on driving digital sales as well as packaged goods direct to key Russian Retailers.

In addition Tony performs in Russia and Europe with his own rock band ‘The Smokebreakers’, has recorded six albums of original songs and in 2000 released his first book ‘Loves Roads’.